In 2007 I participated in an initiative devoted to improving recruiting for Windows International. From the 13 or 14 exploratory designs I created, the team settled on three, which I finalized. This included brainstorming approaches and writing recruiting materials, building webpages for audiences both internal and external, and designing posters and other collateral.
We identified some of the motivators for the kinds of people who tend to have long and successful careers in Windows International, and created designs to appeal to them. This design was intended to appeal to candidates who are motivated to make a positive difference in the world by enabling local languages and working to extend personal computing technology to historically underserved areas and populations.
The intent of this design was to be colorful, eye-catching, kitschy, and retro... reminscent of the travel poscards of the 50s and 60s. We were trying to do something a bit fun and silly that would communicate the fun spirit but also the serious mission of Windows International.
This design was printed on postcards, to be left on cafeteria tables and in mailslots.
The recruiting initiative was a success we were able to fill all the open slots with strong candidates within about eight months.
This poster was for a different project. I was asked to come up with a design that would motivate people to take the Global Diversity & Inclusion online training and that would stand out amongst the dozens of other posters near every elevator and in every kitchen and mail room in every Microsoft building.
I created not just the design, but the concept and wording as well. By phrasing it as a challenge I hoped to provoke people to take the training. I also wanted to avoid using conventional images (such as a group of people of different races, ages, etc) to illustrate the concept of "diversity." It occurred to me that different-colored pencils could communicate both the idea of diversity and the idea of sharpness... and also the activity of taking a quiz or test.
About 300 posters were put up around Redmond campus, and ~35,000 smaller postcard versions of the design were mailed out to Microsoft locations worldwide.